The Internet is not the same for everyone. Whether search results, Facebook messages, reading recommendations and soon Twitter messages, everything is personalized. There is the threat of well-being insulation. Tech conglomerates determine what we get to see.

It is a horror scenario: Internet companies determine what news we are experiencing and how we behave in everyday life, what decisions we make, who we are friends with, which party we choose and which yogurt we buy. The horror is called algorithm, a program as secret as the recipe for Coca-Cola or. Somewhere in the background these programs run, analyze us and supply us with tailor-made services.

But what these algorithms do exactly and how they work is one of the best-kept company secrets of Google news, Facebook and Co. The short news service currently provides for a lot of excitement with rumors and dementia about an algorithm, which will in the future individually determine which contributions are still displayed and which are not. Up until now, all contributions were displayed equally and chronologically sorted.

The algorithm means good

With Facebook, the individually compiled list of contributions has been around for a long time. Anyone who uses the social network will no longer see every holiday photo of every friend so remote. An algorithm sorts the friends and shows only what we are interested in, or even will like. In extreme cases in seo, this can lead to a so-called filter bladder. The expression of the American political activist and author Eli Pariser was shaped.

The filter bubble encourages an ever more extreme view to read or to represent. Are we, as users, helplessly exposed to these behavioral algorithms? And do we have to let go of Internet congestions here and once? In everyday life it is not (yet) so dramatic. Just look at the lousy personalized ads, which in most cases are more funny than apt. All-knowing and all-controlling algorithms look different. Nevertheless, it is not enough to simply sit back. Even if the personalization is still in the children’s shoes, one is well advised, one or the other tip against the filter bladder to take heart.

Stubborn peace in mind

On Facebook you run the risk of losing sight of people with whom you are not interacting. Twitter is the temptation to follow only people with whom you have an opinion and have similar interests. If one wishes to miss the filter bubble, it is recommended in both cases not to create a harmonious environment. In Facebook you can keep friends whose contributions you do not like, but which represent a good counterpoint, with the function “show first” prominently in the newsfeed, without having to reward their contributions with “likes me”. In Twitter, it is even easier: Follow people who are active in other areas that have a different opinion or which they just find annoying.

Also anonymous into the net

The better you see on the Internet for the corporations, the greater the risk of being put into a filter bubble. Make sure that you get as much personal information as possible – even the birthday – for you. If you would like to experience personalization without technical knowledge, you can activate the private function of your browser or use a second browser as an experiment. Unafraid readers are recommended to experiment with all kinds of privacy plug-ins or the gate browser.