SEO strategies have evolved a lot in the past few years. SEO is now more a “smart work” rather than a “hard work”. If you want to get the first page rankings then you need to adopt the best strategies for SEO.
Here are the some of the important SEO strategies which will help you to hit higher position in SERPs.
Mobile Optimization is Key
With the increasing number of mobile users. If your site is not optimized for mobile. Then you are surely losing the potential customers. With the mobile-first indexing update, it is necessary to have the mobile version of your site to rank higher. It is worth creating the Accelerated Mobile Pages or AMPs if you are having a lot of content. Due to AMPs, the content will load faster providing good user experience and help in reducing the bounce rates. Thus increase the organic rankings in search engine result pages.
Power of Social Media
There are millions of active users on the social media channels including Facebook, LinkedIn, Twitter, Google+. Adopt social media promotions in your SEO strategy. This will help in increasing the authority of your site plus help in building links. Social Media not only increase the traffic but also helps in driving quick conversions for the site. Add social button and utilize the power of social sharing for your posts or pages.
In order to get success in SEO, content should be of high quality adhering to white hat SEO techniques. Google prefers long form of content of around 1000 -2000 words which is unique. So if you write 300-400 words ordinary and copied or spun content. Then, there is no chance to rank higher in search engine result pages. Your content should add value without having any black hat techniques, providing unique value and should be relevant. Having a quality content will only help you to rank higher in SERPs.
Use of Long Tail keywords
If you want to rank on the first page of Google, you have to utilize the long tail keywords in your content and SEO activities. Long tail keywords are more specific and there is less competition and if optimized properly, it is easy to rank higher. Over the years, long tail search terms have increased. Thus there are more chances to get high click through rates or CTR for your web pages in search engine result pages.
Customer experience should be the top most priority of SEO specialist. So optimize the site for quick loading time, use less pop-up and ads. Also, rectify errors, broken links and provide a customized 404 page. Write the compelling headline and meta descriptions without stuffing keywords. Don’t forget to use social sharing buttons and proper navigation. These all helps in improving the site usability and create a better user experience.
These Search Engine Optimization strategies and techniques are already performing better. Thus it will improve the performance of your site in 2017 and in the years to come by.