In the modern era of SEO, WordPress is the flexible and best Content Management Systems or CMS in the world. It is the open source system which is possessed with lots of benefits. Its minimum price, rich functional features and least barrier in entering is pretty demand-able. Being the most popular CMS in the world, it has seen tremendous rise. Without any surprise, it’s being downloaded by millions of users and powers approx 30% of the world’s websites.
As WordPress is SEO friendly, it helps the non technician to improve or enhance the optimization techniques. Even it is quite effective for such organizations that have low budget for the SEO improvements and still wants to have better position in the local searches. Throughout the article, you would come to know about different features of WordPress which would help you to boost the local search rankings.
Fruitful aspects of WordPress making it quite popular
The content of your site is the biggest and even the important assets. No matter whether your site have good security measures, best site structure and many more; if the content is not good it would bring no benefits. The main focus of the websites should be to optimize the content and make it a compelling one. It should even provide all solution to the doubts of the searchers. With the help of basic tools in it, you can make it appealing and then move towards the optimization of On-page.
Have a look on the link profile
With this, you can even review your overall link, its ranking and profile. You can successfully know about the total numbers of domains attached with you, quality of anchor links, and many more. However, if you follow some steps you can successfully get a quality oriented link buildings. You should focus on the quality, opportunities of different link building potentials and most importantly should optimize the anchor text.
Unless and until your site is speed, its ranking would also be not too good. It is the most viable and technical factor in the overall Google ranking. You can use different techniques to speed up your respective sites. These include:
- Compress large files of images
- Use Cachin plug-in and reduce the unnecessary server load on the sites.
The modern youth look for such online businesses which can be operated through the mobile. They hardly want to remain connected with the desktop. Moreover, Google too is looking for such options which are the perfect desktop counterparts. With the use of best and responsive themes of WordPress, specific design for the mobile users, mobile application launch and accelerated mobile pages can bring lots of benefits.
Integration of Google My Business with the site of WordPress
Actually, Google My Business is possessed with lots of bundles providing better option of local rankings. Once you claim this GMB, you have the profile in WordPress. There is much other information to be fed in it like description about the type of business. With the installation of plugins, one adds up the reviews of My Business to the WordPress site.
Include location keywords with the respective URLs
With the addition of location in the URL, it helps in gaining better user experience. You can provide assurance to your users that they have targeted the right place.
There are many options of enhancing the ranking of the sites with the help of WordPress. Approach the WordPress expert who would provide far better option in this regard. Optimizing the sites, its structure is quite essential in order to enhance the overall Google or local ranking of the sites.