Link building – dos and donts
Category : SEO
Creating quality links can increase traffic, SEO performance and SEO, but creating quality links is not easy, far from it .Be careful, however, because adopting a misguided link strategy can be devastating if you do not follow Google’s guidelines exactly. You must indeed observe the rules imposed by Google not to get a penalty. Indeed, it is better not to have a strategy of creating links rather than to adopt a harmful strategy.
WHAT IS AN INBOUND LINK?
An inbound link (or backlink) is simply a link to a third party website that directs to your domain. The recipient of such a link is usually the one who refers to it as an inbound link. Inbound links differ from outgoing links (those on your website that link to other sites) and internal links (those that link to other pages on the same website).
HOW IMPORTANT ARE THE LINKS?
Successful incoming links can accomplish two major tasks for your site.
First, and this is the most important aspect, they can increase traffic to your site. Indeed, if someone publishes an incoming link to your website on his own site or blog, his readership is likely to click on it. You will benefit from a referral of traffic.
In addition, links can also help you improve your SEO in search engine results. Indeed, they indicate to the search engines that your site is authoritative in a specific field. The more your incoming links come from quality sites, whose authority is established, the better your SEO will be. A link acts as a sort of recommendation to which search engines can (normally) rely to build a ranking of different sites.
1 – Keep a blog with quality content
According to seo services dhule constantly writing remarkable blog posts that naturally invite sharing is one of the surest ways to generate links in a natural way.
2 – Submit links to other blogs on your site
A blog is supposed to be a social tool. The more you are connected to others (consistently and pragmatically), the more likely they are to reciprocate. Your blog cannot address all the issues that interest your readers, so it makes sense to take advantage of the wealth of information available on the internet to offer them a quality experience. In addition, if you recommend other quality content, it is possible that blogs do the same for you!
3 – Write invited articles
Write a quality blog post, and then suggest it to different blogs to whom it might fit. If one of them agrees, he should be inclined to insert a link to your home site. To comply with Google’s guidelines, remember that links in the biography of invited authors must use the nofollow attribute.
1- Do not think of not publishing lists of useful resources
RNG SEO suggests that resource lists are both excellent link baits and content of great value to your readers.
When you build a complete resource list, you make it easier for other bloggers to link to it in their own article rather than having to create that content from scratch.
2–Do not refrain to establish new relationships
These articles can prove to be excellent tools for establishing new relationships with influencers. Even if they do not allow you to get links or prospects from the outset, establishing new relationships with influencers will eventually help you gain reliable inbound links from authoritative sources.
3–Do not prevent to write recent news events
Leverage the popularity of a news story to maximize your sales and marketing performance. If you’re the first blogger to comment on it, you’ll climb to the top of the search engine results pages because of the “novelty” element of Google’s algorithm and other bloggers will include links to your article in their own content.