As the name infers Agile SEO refers to having an efficient and fast SEO, where the processes are continually repeated to achieve the desired results. Given that there are different types of agile SEO in existence, the way it is executed by every company might vary.
Agile methodologies were first used in the software development platform where the strategies were used for increasing efficiency and easy adaptability. Later on, the same became a part of every industry, including SEO.
Irrespective of how it is executed or what is the process that should be chosen to use, Agile SEO needs to be really agile (quick) to bear fruitful outcome. And most of the processes or methods, which should be followed in terms of execution of the Agile SEO, are in below steps.
- Knowing the purpose
The first step in any Agile SEO method involves in knowing the purpose of executing the SEO. The need of knowing the different metrics like events, milestones, conversion points, etc is essential in order to understand the purpose and end objective of the SEO. The end objective will vary from business to business. To give an instance of a retailer the end objective will be to bring more sales to his website while for a blogger it will be merely traffic.
The information about the websites completely using SEO audits (manual and automated) and other analytics offered by marketing software tools is necessary. Knowing the site on which the SEO is to be performed is equally imminent for the success of the SEO.
- Planning the strategy
The next thing to plan is to know what you need immediately to be achieved and what your long-term objective is. The ways that will help improve the overall performance of the site, optimizing the landing page earning you the necessary links for more traffic has to be planned. Know the best content to post on your site and how it can be improved. Organize and plan a clear strategy on the topics you want to update your site with and keep a clear timeline for the updates ensuring that the information doesn’t go stale.
- Execution and monitoring
Execution of the SEO articles here has to be done in accordance with the strategy devised. In order to ensure the same, it would help to have a clear checklist of the details to be executed. Follow the plan meticulously without giving away on any little detail so that the strategy works as planned.
It is not enough to execute the strategy but there is a need to monitor the performance regularly and make adjustments to improve the campaign. Every metric is important and has pertinence in improving the site’s performance.
When work is carried on in a competitive environment, where every minute counts and the only constant thing is change, there is a requirement of a strategy that will quickly adjust with an evolving environment and customer perception. Agile SEO focuses on collaborative effort and it enables quick thinking and easy adaptability. It is the most important factor that can gain the much-needed edge over the competitors in today’s environment.