Content Marketing is a powerful tool for all the Digital Marketing techniques. In 2017, it is not important to craft the content but it is essential to create high quality, relevant and great content. Thus Content Marketer should possess the right skills to work effectively in an organization.
Here is the list of five things you must know about Content Marketers.
They Create Evergreen Content
Evergreen content is always in demand and thus can drive huge traffic and conversions. Content Marketer knows the importance of this and utilizes his repository such as Evernote, pocket, Feedly to create the evergreen content. He also performs that by searching the sites like Quora and searching topics on niche related forums. He coordinates with the SEO services to identify the queries of buyers and create the content accordingly.
Always Have Fresh Ideas
The most important quality of the Content Marketer is he should always run with the fresh ideas. This helps to create a content which is 100% original and thus give the strong signals to search engines to rank well in SERPs. He does that by checking the trend of the topic in the tool such as Google trends and consult SEO expert Dhule to know the high search volume keywords. This helps to target the keyword in the topic which is highly search people on the search engines. BuzzSumo is also an effective tool to know the number of social shares and trends for a particular topic. This helps to craft the latest and fresh content. He is also expert in creating a long form content having the in-depth knowledge of the respective industry to rank higher in search engine results.
Promote the Content
It is not only essential to create quality content but also required to promote on various channels. This helps to drive huge traffic, increase the time spent on site and thus can rank higher in the search engines. Content Marketers know this fact very well.They promote the content by performing article marketing and re-purposing the content with the aid of SEO services. They also share it on the main social media channels such as Facebook, Twitter, Google+, LinkedIn, Pinterest.
Reach the Influencers
Influencer Marketing is very popular in 2017. So they search the influencers on social media channels or Buzsumo who are related to your industry.They reach out to them by mail or by direct message. Ask them to share the content and at the same time share their content as well on regular basis.
Perform In Depth Analysis
Content Marketer knows the importance of measuring the results of content campaigns and analyzing it in depth. They use tools such as Google Analytics or Hubspot analytics to measure the results with the help of SEO expert Dhule. By comparing the results, they come up with the ideas for the scope of improvement. This helps in creating successful content strategies to drive huge traffic and conversions to the site.
Due to above qualities and skills, a Content Marketer helps in boosting the traffic from all the sources, drive leads and conversions.
So if you’re looking to hire or outsource Content Marketer then check the above skills to get effective results.